Dutch by design, big in attitude and peerless in class, we’re the new school for time. Unashamed to be different and taking strength from size, we’ve carved a new timeline in the watch market since our arrival in 2005.
Coming on strong from the outset we sidestepped the traditional path and continue to break new ground in untested territory today. Steel has run through the very architecture of our design from the first timepiece, creating form and function with Swiss quality standard.
We make no apologies for resisting the norm and neither do those who choose to stand tall and wear our time. There’s an art to being bold with style, it takes confidence and character to stand alone…it’s not a watch, it’s a statement.
We have a global reach. Wherever you are in the world we’re not far away with a timepiece that matches your attitude without denting your wallet.
Time doesn't rest and neither do we; our innovative design is in perpetual motion, keeping us one step ahead of the pack.
We are TW Steel.

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